Wayne Morris

Since 1998

1. 1998

   

   I started out in London selling for Reuters. Then I spent six months knocking on doors in Sydney on 100% commission.

2. 2000s

   

   I joined Kelkoo just as Yahoo! bought it, and helped build revenue there and at Hitwise, which Experian later acquired.

   “Then, as now, Wayne was a force of nature. Wayne’s enthusiasm to learn, to compete and to win have driven him to great things in his career.”

3. 2010s

   Maxymiser

   I helped build revenue at Criteo ahead of its Nasdaq listing. At Maxymiser I built the first revenue team, my first time running revenue. Same original product, new positioning, new pricing, and contract values went up more than 10x. Oracle later bought the company.

4. 2014

   

   I invested in Guidebook in 2014 and built its international business out of London. In 2017 I moved to San Francisco to run revenue. Over six years we got to $15M of ARR, with teams in London, Seoul and the US.

   “Over the 6+ years I worked with Wayne I had the opportunity to see him recruit top tier reps from his network, establish a best-in-class sales process and training program and drive hyper sales growth.”

5. 2020

   

   I joined two weeks before COVID. The company had never done more than $500K of revenue in a year. I moved it into selling to government, and inside 12 months we'd closed $2M of ARR and were profitable. Contract values ultimately rose more than 100x.

   “Wayne simultaneously architected a successful pivot to SaaS, a move upmarket into the enterprise and the fastest ARR growth in the history of Wonderschool to date, all within 12 months!”

6. 2021

   GTM Debt, and working for myself

   One of my investors was so impressed by the results that they asked me to document how I'd rallied a team to create such a step-change. I gave it a name, GTM Debt. The same year I started working with CEOs directly, as their fractional CRO or advisor: brightwheel, Zenhub, Upfront and Cohley among them.

   “Wayne was instrumental in building the foundation of brightwheel's enterprise sales division. He approaches his work not as an external consultant, but as a true member of the team.”

7. 2024

   

   I founded RVNU to build the software behind my audits and the revenue systems my clients run on, and started writing the RVNU newsletter about what I see inside revenue teams.

8. 2025

   Cornell Tech

   I gave a 60-minute guest lecture to Cornell Tech's MBA program, “De-risking Revenue Growth: Systems Thinking for Go-to-Market”.

   “Wayne is one of those rare breeds who is both a true systems thinker and operator.”

9. 2026

   Measuring go-to-market maturity

   We launched the GTM Score, a 15-minute lite test of the 16 stages, and the GTM Index, which ranks 1,576 companies by go-to-market maturity from public signals (October 2026).

10. Today

    Fractional CRO and advisor

    I bring together everything I've learned as an enterprise seller, a revenue leader, an investor and an operator to architect rapid revenue growth, as a fractional CRO or advisor.

    “In a world of surface-level advice and AI-generated guidance, Wayne digs deep into business nuances to provide objective, first-principles thinking.”